92% of mobile video viewers share videos with others, making videos a vital piece of your social media management content. As a result, social media is the quickest, most effective public relations tool for your brand to leverage.
Social video generates 12x more shares than text and
Video on a landing page can increase conversions by 80%
65% of consumers are influenced to purchase a product or service from a brand based on the words, actions, values and beliefs of its employees
Brands that have used storytelling to communicate a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years compared to the median growth rate of 86%.
64% of consumers are more attracted to brands who communicate its brand story
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